Turkey Hill Sweeps Offers Tickets to Phillies’ Games
Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies....
Disney Fairies Brand 50 Million Milk Cartons
Disney Global Book Group is teaming up with Random House Children's Books for an in-school initiative tied to its Disney Fairies book publishing program....
Crowne Plaza Tees Off with PGA Sponsorship, Sweeps
Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro....
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket....
Athletes Team Up for Sponsorships
Athletes represented by three national governing bodies have joined forces to seek sponsorship deals....
AVP Draws New Sponsor After $37MM Bid
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners....
Nickelodeon, Stride Right Team for Footwear Launch
Nickelodeon and Stride Rite have teamed up in a marketing partnership under which the children's shoemaker will sponsor an upcoming SpongeBob SquarePants marathon....
XM, MLB Team for Marketing Promo
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season....
Reebok CMO Pushes 'Run Easy' Campaign
Reebok is out with a new global campaign to motivate runners of all types with a catchy motto—"run easy."...
Kimberly-Clark Sets Global Marketing Plan
Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company's resources could lead to a shift in the way K-C works with its agencies....
MSNBC.com Campaign Creates Buzz Over New Format
Online news Web site MSNBC.com is out with a new branding campaign that highlights the company's shift to more general news and entertainment....
ABC Hypes Jimmy Kimmel Live’ with Branding Campaign
ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live. ...
AT&T Tees Off with Masters Tournament Coverage Across Platforms
AT&T Inc. is giving give golf fans complete 2007 Masters Tournament content scoreboards through wireless devices, TV and personal computers....
Denny's Strikes Up Bowling Promo with 2 Million Coupons
Denny's is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons....
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S. ...
Six Flags Signs Marketing Pact with Johnny Rockets
Six Flags has signed a marketing deal with Johnny Rockets restaurants that will let the company open eateries at its theme parks. ...
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office....
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults. ...
Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign....
Papa John's, GameFly Kick off Promotion on 45 Million Box Tops
Papa John's has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products....
