KFC Entices Employees with Scent Marketing
KFC is using the power of scent to drive people to its restaurants....
Coors Light Kicks Off New NFL Team Deals
Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others....
Samsung Scores Multi-Year NFL HDTV Deal
Samsung aims to make marketing yardage with football fans with a new multi-year sponsorship deal as the official HDTV of the National Football League....
Walgreens Promo Gives Away Tickets to AARP Expo
Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event....
Bank of America Signs NFL Sponsorship Deal
The Bank of America is looking to score points with prospective checking customers as the official bank of the National Football League....
Samsung Searches for Good Samaritans to Carry Olympic Torch
Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing....
Jack Daniel’s, USO Raise Toasts for Armed Forces
Raising a glass of alcohol is something of a ritual to honor colleagues and loved ones in the military service...
Sony Renews ESPN X Games Sponsorship
Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week....
Budget Offers Summer Discounts, Sweeps
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer....
Mary Kay Searches for Beauty Model
Mary Kay, the direct seller of skin care and color cosmetics, is running a search for a beauty model. ...
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings....
Ford Hires PowerPact for Breast Cancer Awareness Campaign
Ford Motor Co. has hired PowerPact to generate interest in its campaign to help fight breast cancer....
Red Robin, Baskin-Robbins Partner for Casper DVD Release
A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.” ...
Nickelodeon Teams with Chrysler in Multi-Million Dollar Marketing Deal
Nickelodeon has teamed up with Chrysler in a multi-million dollar partnership. ...
Sony Signs Dale Earnhardt Jr. in Marketing Deal
Sony Electronics has signed popular racecar driver Dale Earnhardt Jr. of Jr Motorsports as a marketing partner, the company said last week....
Papa John's and Live Nation Announce Multi-Year Partnership
Pizza will be prominently offered at rock concert concessions throughout the country as the result of a multi-year sponsorship and marketing agreement between Papa John’s and Live Nation. ...
Starburst to Sponsor Six Flags Concerts
Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer. ...
Pantene Signs as Title Sponsor of China’s Next Top Model
Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”...
WaMu Gets Naming Rights to MSG Theater
WaMu has inked a multi-year naming rights deal with Madison Square Garden for its theater...
Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest....
