Gatorade Takes New Tact In Tiger Woods Deal
In a deal of firsts, Gatorade has struck its inaugural licensing deal with Tiger Woods, while the effort marks the golfer’s first major beverage endorsement....
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads....
Nationwide Bumps Anheuser-Bush in $25 Million NASCAR Deal
Nationwide Insurance has bumped Anheuser-Busch as title sponsor of the NASCAR Nationwide Series in a seven-year deal reportedly valued at $12 million a year. ...
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song....
Coca-Cola Campaign Hypes Special Olympics
Coca-Cola has been making a major push to build awareness for the 12th Special Olympics World Summer Games that kicked off in Shanghai, China this week....
Bank of America Renews Atlanta Football Classic Deal
Bank of America has struck a multi-year pact to maintain its title sponsorship of the Atlanta Football Classic in the Georgia Dome....
Coke, Gatorade, Kroger, Others to Spend $100 Million to Sponsor 50th Daytona 500
The International Speedway Corp. is accelerating the marketing hype for next year’s 50th anniversary Daytona 500 with a growing list of sponsors....
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch....
Huggies Partners with My Gym for In-Store Promo
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage....
Borders Beefs Up Loyalty Program with Perks
Borders has rolled out a new option to reward its loyalty program members....
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....
Got Milk Gives Students Cash for Glass Prop
The firm behind the “Got Milk?” tagline is out with a cause marketing promotion that lets people bid on the milk glass used as the centerpiece of the campaign. ...
Kryptonite Erecting Bike Racks in Four Cities
Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months....
Canon Renews NFL Sponsorship and Photo Contest
Canon USA has extended its sponsorship deal with the National Football League as the league’s official camera through 2010....
Toyota Hits HS Gridiron Rivalries for NBC NFL Halftime
Toyota is sponsoring a National Football League halftime segment about high school football rivalries produced by a crew touring the country in a 2007 Toyota Tundra....
Quaker Teams with ‘Curb’ Star to Launch Smart Heart Challenge
The Quaker Oatmeal Co. is using a little star power to encourage people to improve their heart health....
Cellfire Plants Trees for Paperless Coupons
Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users. ...
Airlines Make Connections with NFL Teams
Two major airlines have unveiled long-term marketing deals with pro football teams as the National Football League season is kicking off....
Sales Jump 40% in Emerald Nuts and Coke Partnership
Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working....
Visa Kicks off NFL Season with Integrated Campaign
Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions....
