Nike Bauer Auctions NHL Winter Classic Gear
Retro skates and sticks used by Pittsburgh Penguins and Buffalo Sabres players during the outdoor National Hockey League Winter Classic game on New Year’s Day will be auctioned by Nike Bauer Hockey to buy hockey gear for underprivileged young players....
WWE Stars Help ‘Rock the Caucus’ in Iowa
World Wrestling Entertainment is using a trio of its star performers in tandem with Rock the Vote, a non-profit group dedicated to engage young people in political advocacy to spur Iowa high school students to participate in tonight’s Democratic and Republican Caucuses....
Chrysler Offers Video Links to Military Families
Chrysler is partnering with the Freedom Calls Foundation to enable families in southeast Michigan to reconnect with relatives serving in Iraq....
Johnny Walker Offers Engraving Invitation
Shoppers buying Johnny Walker Blue, Diageo’s premium blended whiskey sold in individually numbered bottles, have the option of personalizing those bottles with an engraved message this holiday season....
Talbots Taps Cohen for Chief Merchandising Officer
Talbots has named Basha Cohen as executive vice president and chief merchandising officer for the brand....
Trail Blazers Soliciting Arena Sponsor
The Portland Trail Blazers are seeking a local corporate sponsor to buy long-term naming rights to the team’s Rose Garden arena....
Car-Tatts, Wendy’s Team Up for Foster Kids
Car-Tatts and Wendy’s are partnering on a local promotion to raise money for foster children in New Jersey....
Kodak Enters the PGA Tour
Eastman Kodak struck a multi-million dollar, six-year strategic marketing deal with the Professional Golf Association Tour....
Coca-Cola Extends NASCAR Sponsorship
Coca-Cola made it clear last week that it’s on the NASCAR circuit for the long haul, extending its sponsorship deal through 2017....
ESPNU Ramps Up for Student-Generated Content
ESPNU is launching an initiative to cull student-created content for multiple ESPN media platforms....
Audi Sponsors U.S. Ski Team
Audi of America unveiled a one-year pact to be automotive sponsor of the U.S. Ski Team....
Shell Case Study: Back in the NASCAR Biz
After a decade-long hiatus from the sport, Shell made a NASCAR comeback this year as primary sponsor of Kevin Harvick’s No. 29 car....
FTC to Begin Review of its Environmental Marketing Guidelines
The Federal Trade Commission has stepped up its timetable to review its environmental marketing guidelines due to the increase in “green” advertising....
Newcastle Brown Ale Gives Away Holiday Survival Guide
Newcastle Brown Ale Gives Away Holiday Survival Guide. Pound cake rules when it’s been toasted. ...
Sci Fi ‘Tin Man’ Helps Habitat for Humanity
Sci Fi Channel is using “Tin Man,” its unique take on “The Wizard of Oz,” to push fund-raising to help build Habitat for Humanity houses....
ExxonMobil Revs NASCAR Role
ExxonMobil is boosting its NASCAR profile with Penske Racing as title sponsor of the Penske Dodge car next season....
Bridgestone To Sponsor Super Bowl Halftime Shows
In its rookie season as a National Football League sponsor, Bridgestone Firestone Tire is looking to have a big impact as title sponsor of the Super Bowl halftime show....
Nicorette Shifts NASCAR Presence into High Gear
Nicorette is ramping up its NASCAR sponsorship with track-site smoking cessation seminars for pro racing fans....
Boost Adds Mobile Coupons from Cellfire
Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users....
Toyota Teams Up with NBA, WNBA on Service Projects
Toyota is extending its multi-year marketing alliance with the National Basketball Association and the Women's National Basketball Association in a season-long series of community projects...
