Flagging Economy Could Boost Coupon Use: Survey
When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping. ...
Sports Marketers Face Hurdles Scoring Sponsorships
The U.S. sports marketplace seems a vibrant one in any season, but the current economic malaise is casting a pall on immediate prospects for mining sponsorship money....
Live From AAAA: Pizza Box Ads Headed for the Malls
Pizza box advertiser Mangia Media, Inc. has signed a deal with Villa Fresh Italian Kitchen pizzerias....
PSAs Not Just Seen By Insomniacs: Report
Public service announcements generally are not relegated to the wee-morning hours of broadcasters’ programming schedules, despite its overnight stigma, according to a new report from WestGlen Communications....
Johnson & Johnson Sponsor Olympics Webisodes
Well in advance of the Summer Olympics, Johnson & Johnson has teamed with NBC to present online video stories of the road several U.S. Olympic athletes have taken to get to the Beijing games....
WWE Renews Make-A-Wish Relationship
World Wrestling Entertainment refreshed its 20-year commitment to the Make-A-Wish Foundation with a new multi-year, multi-million-dollar sponsorship deal this week....
Big SoBe Lizards to Take Manhattan
In January, Pepsi sent a “Stuff Monster” stomping around New York City to promote its Pepsi Stuff giveaway campaign. Now the beverage company is bringing more marketing giants to Times Square with an outdoor campaign keyed to the “Dancing Lizards” Super Bowl spot for its SoBe Life Water hydration brand....
WNBA Makes China Marketing Play
The Women’s National Basketball Association is following in the footsteps of its parent organization with a major marketing partnership in China....
Alltel Observes Daytona 500 Win with Free Minutes
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota....
Wrigley’s Teams with NBA to Fight Child Abuse
The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse....
HBO Plugs 'John Adams' with Letter Campaign
One of John Adam’s more quotable lines, “Let us dare to read, think and write,” is now a component of HBO’s campaign to publicize its upcoming mini-series about the famous revolutionary patriot....
Jiffy Lube Launches Women’s Heart Health Campaign
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health....
Virgin America Kicks off Out-of-Home Campaign
Just months after its launch, Virgin America Inc. is rolling out its first major ad campaign focusing largely on out-of-home marketing efforts....
Campbell’s Expands Go Red Cause Marketing Initiative
Campbell Soup Co. is stepping up its efforts to support the American Heart Association’s (AHA) Go Red for Women campaign with everything from a branded entertainment segment on an ABC soap opera to fund-raising activities....
Modell’s Runs Sweeps for Celtics Tix
New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game....
Turner Entertainment Promotes Two Marketing Execs
Turner Entertainment has promoted two key executives in its promotions and marketing division...
Evian Returns to the Runway at Fashion Week
After staying away from the catwalk for five years, Evian Natural Spring Water will return to New York’s annual Mercedes-Benz Fashion Week as the official bottled water and sponsor....
Gatorade Debuts New Lifestyle Beverage
PepsiCo’s Gatorade division will launch a new low-calorie “lifestyle beverage,” G2, with the help of some well-known sports faces and a TV spot during Super Bowl XLII on Feb. 3....
National CineMedia Adds Warner Bros. to Pre-Features
National CineMedia added Warner Bros. to its lineup of high profile content providers for its “FirstLook” movie theater preview program....
Dale and Thomas Runs Super Bowl Popcorn Play
Dale and Thomas Popcorn drafted two sports celebrity popcorn gourmands to create new flavors in a promotion to pump up its sales for the Super Bowl....
