Verizon Renames DC Sports Complex
The MCI Center, one of Washington DC's famous sports venues, will officially be renamed the Verizon Center on March 5. ...
Heineken Bows Luxury Light with $50 Million Campaign
Heineken USA is elbowing its way into the U.S. light beer market with a $50 million, full-scale marketing campaign for the national launch of its new "luxury" light beer....
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong. ...
KFC Launches 'Secret Code' Chicken Promotion
KFC has rolled out a new campaign that drives consumers to replay a TV ad and decipher a code to receive a coupon for its new Buffalo KFC Snacker. ...
Tyson Foods Dives into Sports with Double Sponsorships
Tyson Foods, Inc. has signed as a sponsor of both the U.S. Olympic Team and USA Gymnastics....
Pizza Hut Sets Radio Roadblock Tonight
Pizza Hut breaks new ground today with a national radio promotion and sampling blitz....
McDonald's Debuts Coupons, Sampling Effort for Chicken Sandwich
McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. ...
Kids Footlocker Lures Consumers with DVD Incentives
Kids Footlocker is dangling a gift with purchase to boost awareness of the Viewtiful Joe animated series and drive in-store purchases. ...
Pepsi to Launch Ben & Jerry's Milk Shakes
A new line of milkshakes will hit the market this summer thanks to a licensing deal PepsiCo, Inc. has struck with ice-cream maker Ben & Jerry's. ...
MGA Inks Vehicle Licensing Deal with Marvel
MGA Entertainment is adding the likes of Spider-Man and Captain America to its roster as part of a new licensing deal with Marvel Entertainment. ...
Kentucky Derby Names Yum Brands as First Ever Presenting Sponsor
Churchill Downs racetrack has signed Yum Brands, Inc. as the first presenting sponsor of the Kentucky Derby. ...
Bud and Bud Light to Sponsor Chicago Teams and Arena
Budweiser and Bud Light have signed a 10-year deal to be the exclusive beer sponsor of the Chicago Bulls, Chicago Blackhawks and the United Center, the arena both teams call home. ...
Toyota to be a Sponsor in Auto Racing's Cup Series
For the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota's engines will be revving. ...
Jones Soda Debuts Valentine's Pack and Send Some to Troops
Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day. The red and pink limited-edition pack includes two bottles of "Love Potion No. 6" or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda......
U.S. Marketers Lead in Some Data Areas, Lag in Others: Survey
(Direct Newsline)—Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian....
The Real Problem with Rebates
Rebate programs don't need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say. ...
Lean Cuisine Sponsors WE's Cinematherapy Programming
Nestlé's Lean Cuisine has signed on to sponsor cable network Women's Entertainment Cinematherapy: Best Friends programming this month, touting on-air support and printable coupons on WE's Web site....
