Safeway Sponsors MLB's Washington Nationals
Safeway, Inc. has signed up with Major League Baseball's newest expansion team, the Washington Nationals. ...
Adidas Strikes Deal to Dress Up NBA
The National Basketball Association inked an 11-year merchandising partnership yesterday that will make Adidas the official uniform and apparel provider for the NBA, the Women's National Basketball Association and the NBA Development League beginning with the 2006-07 season. ...
AIG Scores $100 Million Deal With U.K. Soccer Sponsorship
In the biggest shirt sponsorship deal in British soccer history, U.S. insurer American International Group, Inc. (AIG) scored a four-year, $99.9 million deal that puts the company’s logo on the famed red shirts of Manchester United soccer players....
NBA, Haier Partner to Grow Brands Globally
The National Basketball Association (NBA) and Haier, one of China’s largest appliance manufacturers, inked a multi-year partnership yesterday to help Haier build brand awareness globally while extending the association’s presence in China....
ExxonMobil Defends Masters Sponsorship
ExxonMobil is under fire for sponsoring events that some of its shareholders describe as sexually discriminatory. ...
Visa Inks $200 Million Sponsorship Deal with FIFA
Visa will sign an estimated $150 million to $200 million sponsorship deal today to become the "Official Credit Card" of FIFA events from 2007 to 2014, according to news reports. ...
Lowe's Dangles Tickets to 2007 NCAA
Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game. ...
Inter Parfums Ink Licensing Deal with Quiksilver for Personal Care Products
Inter Parfums, Inc. and outdoor sports and lifestyle company Quiksilver, Inc. have signed a worldwide licensing deal to make and distribute a line of personal care products. ...
Verizon Wireless Hits a Homerun with Baseball Promotions
Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks. ...
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000. ...
Allstate's 'Good Hands' Shake on Sugar Bowl
Allstate Insurance Co.'s has signed as the new Sugar Bowl sponsor, replacing Nokia after a 12-year run. ...
Papa John's Taps Kong-Sized Promo
Papa John's is boosting its online pizza ordering service with a big promotion around Universal Studios Home Entertainment upcoming release of King Kong on DVD. ...
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com. ...
CompUSA Scores CBS Sports and NCAA Partnership
CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner. ...
Wonka-Style 'Purple Ticket' Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince's newest album 3121....
1-800-Flowers Entices Customers with Trip to Ireland
1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle. ...
Live from the PMA: McDonald's to Launch Global Casting Call
McDonald's Corp. will launch a "global casting call" for consumers to submit stories about themselves with photographs to the company's Web site. And the tales with the most cachet will be added on to the restaurant chain's fast food bags. ...
WWE Backs WrestleMania 22 with 'Big-Time' Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions. ...
Viactiv Wraps Rewards with Cause Marketing
Women can get a little something extra with their calcium supplements starting this week. ...
