Bank of America Re-Signs with ‘America’s Team’
Bank of America has extended its relationship with the Dallas Cowboys in a 10-year deal through 2019....
Olympians Link with Listerine to Push Right to Play Program
Olympic Medalists Paul and Morgan Hamm are helping Listerine raise awareness and money for the international Right to Play program....
NHL Renewal to Build Bud Light’s Sponsorship Role
The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network....
Taco Bell Signs Exclusive Deal with Time Inc. to Push Fruitista
In an exclusive deal, Taco Bell will dedicate 100% of its print advertising budget to support its new line of frozen beverage drinks to Time Inc....
Crayons to Push ‘Pink Lemonade Brigade’ for Charity
A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice...
Cold Stone Offers New Yorkers Downtown Discounts via Mobile Coupons
A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8....
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile....
WNBA Jerseys to Carry McDonald’s Logo in Season Openers
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market....
Gillette Sponsors MLB Rookie of the Month Award
Gillette is expanding its relationship with Major League Baseball by sponsoring the Rookie of the Month Award, which recognizes the top performing first-year players in both the National and American Leagues...
Hilton Hotels Renews Olympic Team Sponsorship
Hilton Hotels Corp. has renewed its sponsorship of the U.S. Olympic Team through 2012....
Dodge, Screenvision Hitting Movie Theaters in May
Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey. ...
Nike Extends U.S. Olympic, Paralympic Sponsorship
Nike has extended its sponsorship of the U.S. Olympic and Paralympic Teams through the London 2012 Olympic Games....
Country Crock Launches 'Small Changes' Campaign
Unilever’s Country Crock brand is out with a cause-marketing campaign that invites people to share their health improvement stories to benefit a national food bank network....
WNBA Flexes Marketing Muscle with New Deals
The Women’s National Basketball Association unveiled sponsorship deals with three new partners, demonstrating its prowess as an emerging marketing force in professional sports....
MLB, Bayer Make Pact to Battle Prostate Cancer
Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts....
Kraft Singles Celebrates Grilled Cheese Month with Coupon Offer
April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese....
NBC, Liberty Mutual Forge Marketing Partnership
NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility....
AT&T Creates Concert for Final Four Weekend
AT&T is planning to pump up the volume around the Final Four this weekend with a lineup of pop groups performing in San Antonio’s HemisFair Park before the final games of the National Collegiate Athletic Association Men’s Basketball Tournament take place....
Best Buy Taps MLS Blanco for Brand Ambassador Post
Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer....
