Carl’s Jr. Debuts Microsite, TV Spots for New Sandwich

Carl’s Jr. and Hardee’s are spicing up some new TV spots to promote the chain’s new spicy Buffalo Chicken Sandwich.

In addition, a new micro-site, SpicyBuffalo.com, is hosted by the commercial’s star, model and actress Ashley Hartman. She gives tours of the site and visitors can request her assistance in sending e-mails to invite friends to lunch at the local Carl‘s Jr. or Hardee‘s.

The new 30-second TV spot is called Girlfriend, and shows a young guy eating wings at the local sports bar. A sexy blonde catches his attention as she cleans a table nearby. The ad ends when the guy’s girlfriend isn’t too happy with all the attention he is paying to the blonde. A voiceover says: “Guys love going out for wings, that is, when they’re with the guys.” Mendelsohn/Zien Advertising, Los Angeles, created the spots.

The Buffalo Chicken Sandwich is a crispy chicken breast fillet dipped in Frank’s RedHot Buffalo Wing Sauce, topped with ranch dressing, sliced red onions, tomatoes and lettuce on a seeded bun. The sandwich sells for under $4.

A $1-off coupon is available for download at CarlsJr.com/promotions.