Baskin-Robbins, Kraft Roll Out New Pudding Flavors

Baskin-Robbins and Kraft Foods have teamed up to bring flavors inspired by the ice cream maker to Kraft’s Handi-Snacks ready-to-eat pudding.

Each new pudding will feature two flavors layered on top of the other, including Fudge Rocky Road, Banana Split, Chocolate Chip Cookie and Chocolate Vanilla Sundae.

The venture marks the first co-branding partnership involving Baskin-Robbins since its parent company was renamed to Dunkin’ Brands, Inc.

As part of the partnership, the Handi-Snacks Baskin-Robbins Puddings will feature special offers, coupons and discounts on-pack driving consumers local Baskin-Robbins ice cream shops. One on-pack offer includes $2 off any Baskin-Robbins ice cream cake and a free kid’s cone with a purchase of an original Bold Breeze beverage.

For more coverage on marketing at retail

For more stories on coupons