Mar 10, 2008 6:03 AM, PROMO Xtra, By Patricia Odell Patricia.odell@penton.com

Pizza box advertiser Mangia Media, Inc. has signed a deal with Villa Fresh Italian Kitchen pizzerias.

The deal marks the first time the company has worked with a mall-based chain, as opposed to independent pizzerias.

Villa Fresh has locations in 38 states, including Mall of America in Minneapolis, MN, Towne Center Mall in Boca Raton, FL, Potomac Mills Mall in Prince William, VA, and the Mill Creek Mall in West Erie, PA.

Mangia Media’s clients have included HBO, New Line Cinema, Continental Air Lines, Kimberly Clark’s Kleenex Brand and Allstate Insurance.

In a recent campaign, cable network TNT ordered 360,000 pizza boxes carrying full-color action shots of National Basketball Player Kobe Bryant, LeBron James and others to promote its NBA All-Star weekend coverage.

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