Spitz Profile Soars with Phelps’ SuccessBy: By Richard Tedesco Memories of Mark Spitz’s seven gold medals in the 1972 Summer Olympics have been revived in marketers’ imaginations with Michael Phelps record-setting performance in Beijing. And Spitz is poised to cash in on that flood of nostalgia... NASCAR Show to Help Push Gas ConservationBy: By Richard Tedesco NASCAR is joining the Alliance to Save Energy, an organization that promotes energy efficiency, to encourage consumers to conserve gas through segments on syndicated TV and radio shows.... Canon Frames Sharapova in U.S. Open PlansBy: By Richard Tedesco Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras ... Crown Royal Star Cabbie Supports Safe DrinkingBy: By Richard Tedesco When Indianapolis bar patrons call for taxis for safety’s sake tonight, the cabbie could be NASCAR star Jamie McMurray in a replica of his signature stock car.... CMT, Tyson Foods Mount Campaign to Combat HungerBy: By Richard Tedesco CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”... Minute Maid Pushes Brand with Olympic Tie-inBy: By Amy Johannes The Coca-Cola Co. is pushing its Olympic ties with its Minute Maid brand via limited edition packaging featuring Olympic hopefuls and in-store signage.... Batman Promo Prompts Calls to Bomb SquadBy: By Brian Quinton The new Batman movie “The Dark Knight,” opening today, is expected to be a global blockbuster. But a local guerilla promotion by a San Antonio theater chain threatened to turn that Hollywood cliché into a literal bomb.... AT&T Nets Marketing Deal with USA BasketballBy: By Richard Tedesco Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.... HBO Leads Campaign for Military Care PackagesBy: By Richard Tedesco HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion... American Airlines Expands International Role with NBABy: By Richard Tedesco American Airlines is expanding its sponsorship role with the National Basketball Association’s international grassroots events.... McDonald's Promotes Olympic Sponsorship with New Menu Items, Kids’ ProgramBy: By Amy Johannes McDonald’s is launching its biggest sponsorship to date around the upcoming summer Olympic Games in Beijing, which includes everything from new menu items, a kids’ program and a global online game... Yahoo Gets Its Olympic Games Face OnBy: By Brian Quinton A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing... VW Runs ‘Magic Bus’ Contest for Cancer CharityVolkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.... NBA Scores Deal with Right GuardThe National Basketball Association unveiled a multi-year deal making Right Guard the league’s official deodorant.... Bank of America Re-Signs with ‘America’s Team’Bank of America has extended its relationship with the Dallas Cowboys in a 10-year deal through 2019.... Olympians Link with Listerine to Push Right to Play ProgramOlympic Medalists Paul and Morgan Hamm are helping Listerine raise awareness and money for the international Right to Play program.... NHL Renewal to Build Bud Light’s Sponsorship RoleBy: By Richard Tedesco The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.... Taco Bell Signs Exclusive Deal with Time Inc. to Push FruitistaIn an exclusive deal, Taco Bell will dedicate 100% of its print advertising budget to support its new line of frozen beverage drinks to Time Inc.... Crayons to Push ‘Pink Lemonade Brigade’ for CharityBy: By Brian Quinton A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice... Cold Stone Offers New Yorkers Downtown Discounts via Mobile CouponsBy: By Brian Quinton A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.... |
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