OTHER TACTICS NEWS
Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo
Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month...
Opinions Diverge on Best Sports Spend: SBJ Conference
The issue of what represents the best buy in sports marketing elicited diverse points of view at a New York City sports sponsorship conference this week...
Live from SBJ’s Sports Sponsorship Symposium: Sports Dollars Are Solid
In these turbulent economic times, sports remain a safe haven for fans and sponsors alike...
Upromise Starts eCoupon Service for College Funds
Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds...
Coupons Offer Good Incentives in Tight Economy: Survey
Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found....
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes...
Spitz Profile Soars with Phelps’ Success
Memories of Mark Spitz’s seven gold medals in the 1972 Summer Olympics have been revived in marketers’ imaginations with Michael Phelps record-setting performance in Beijing. And Spitz is poised to cash in on that flood of nostalgia...
NASCAR Show to Help Push Gas Conservation
NASCAR is joining the Alliance to Save Energy, an organization that promotes energy efficiency, to encourage consumers to conserve gas through segments on syndicated TV and radio shows....
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras ...
Crown Royal Star Cabbie Supports Safe Drinking
When Indianapolis bar patrons call for taxis for safety’s sake tonight, the cabbie could be NASCAR star Jamie McMurray in a replica of his signature stock car....
CMT, Tyson Foods Mount Campaign to Combat Hunger
CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”...
Minute Maid Pushes Brand with Olympic Tie-in
The Coca-Cola Co. is pushing its Olympic ties with its Minute Maid brand via limited edition packaging featuring Olympic hopefuls and in-store signage....
Batman Promo Prompts Calls to Bomb Squad
The new Batman movie “The Dark Knight,” opening today, is expected to be a global blockbuster. But a local guerilla promotion by a San Antonio theater chain threatened to turn that Hollywood cliché into a literal bomb....
AT&T Nets Marketing Deal with USA Basketball
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms....
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion...
American Airlines Expands International Role with NBA
American Airlines is expanding its sponsorship role with the National Basketball Association’s international grassroots events....
McDonald's Promotes Olympic Sponsorship with New Menu Items, Kids’ Program
McDonald’s is launching its biggest sponsorship to date around the upcoming summer Olympic Games in Beijing, which includes everything from new menu items, a kids’ program and a global online game...
Yahoo Gets Its Olympic Games Face On
A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing...
VW Runs ‘Magic Bus’ Contest for Cancer Charity
Volkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust....
NBA Scores Deal with Right Guard
The National Basketball Association unveiled a multi-year deal making Right Guard the league’s official deodorant....
