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Kimberly-Clark Launches Breast Cancer Cause-Marketing PromoKimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month. The company will donate 20 cents to Susan G. Komen for the Cure for each tub of Huggies Baby Wipes Gentle Care Sensitive featuring Komen graphics purchased through Dec. 31. In addition, Kimberly-Clark will donate $1.00 for each specially marked Gentle Care Sensitive refill box purchased at Sam’s Club to the cause through yearend. Related ArticlesAcross the tactical spectrumGold Medals May Not Spark Marketing DealsAthletes who win Olympic gold in Beijing might not parlay their triumphs into lucrative marketing payoffs after the cheering stops.... NASCAR Show to Help Push Gas ConservationNASCAR is joining the Alliance to Save Energy, an organization that promotes energy efficiency, to encourage consumers to conserve gas through segments on syndicated TV and radio shows.... Turf WarFor u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.... Smooth OperatorsStarbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.... Crown Royal Star Cabbie Supports Safe DrinkingWhen Indianapolis bar patrons call for taxis for safety’s sake tonight, the cabbie could be NASCAR star Jamie McMurray in a replica of his signature stock car.... CMT, Tyson Foods Mount Campaign to Combat HungerCMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”... Minute Maid Pushes Brand with Olympic Tie-inThe Coca-Cola Co. is pushing its Olympic ties with its Minute Maid brand via limited edition packaging featuring Olympic hopefuls and in-store signage.... Batman Promo Prompts Calls to Bomb SquadThe new Batman movie “The Dark Knight,” opening today, is expected to be a global blockbuster. But a local guerilla promotion by a San Antonio theater chain threatened to turn that Hollywood cliché into a literal bomb.... AT&T Nets Marketing Deal with USA BasketballOlympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.... HBO Leads Campaign for Military Care PackagesHBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion... American Airlines Expands International Role with NBAAmerican Airlines is expanding its sponsorship role with the National Basketball Association’s international grassroots events.... McDonald's Promotes Olympic Sponsorship with New Menu Items, Kids’ ProgramMcDonald’s is launching its biggest sponsorship to date around the upcoming summer Olympic Games in Beijing, which includes everything from new menu items, a kids’ program and a global online game... Yahoo Gets Its Olympic Games Face OnA new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing... VW Runs ‘Magic Bus’ Contest for Cancer CharityVolkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.... NBA Scores Deal with Right GuardThe National Basketball Association unveiled a multi-year deal making Right Guard the league’s official deodorant.... |
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