Patty Odell: The Gray Line
Stimulus Package
Promotion gets its due in tough times...
The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing...
Selling Out
For McDonald's, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front...
The Comeback Kid
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Invisible Line
Is the term below the line still relevant? Should it even be used in the day-to-day vernacular when advertising and marketing are being discussed? The...
