Memories, Memories
Thank you for the nice Homework column about the end of Brand Frankel...
Sweet Smell of Success
Thank you very much for your wonderful article on scent marketing. It is truly an exciting and growing category, and we appreciate your recognition of this phenomenon. ...
Letters to the editor
The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and...
A Ticking Bomb
Disaster doesn't only happen in guerrilla marketing. Promotional products manufactured in a hazardous manner can also lead to serious mishaps — like the recent death of a four-year old who died from lead poisoning after eating a charm bracelet Reebok gave out as a premium....
Bad Boy Baloney
You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster cases. But then you publish an interview in which Interference CEO Sam Ewen appears to contradict or break a number of those very recommendations (e.g., a crisis plan). ...
