May 1, 2007 10:02 AM

Re: “Bad Boy Marketing” (March, 2007)

You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster cases. But then you publish an interview in which Interference CEO Sam Ewen appears to contradict or break a number of those very recommendations (e.g., a crisis plan). Is that the same plan that Ewen wouldn't go into details about? Did he demonstrate empathy? How are Ewen's responses doing that?

Finally, his creative guys agree to go on the front cover looking like complete buffoons?

I'm not sure what to think. But like a lot of other client-side people, I'm thinking that Interference is the last place to go for guerrilla solutions, no thanks to PROMO.

The situation was an overreaction, thanks to the unfortunate climate we live in nowadays. Just as unfortunate, however, was the way in which PROMO decided to cover the issue.
Shamus Hanlon
Chicago

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