Letters to the Editor
Letters to the editor
Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It's actually quite cut and dried if you look at it. In the short term, marketers...
Faux Fraud
There's still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived...
Letters to the Editor
WORST PROMOTION?(Simpsonized, May) I have seen you guys present the Interactive Marketing Awards for great campaigns at the Interactive Promotion Summit....
Letters to the Editor
Consumers have some responsibility, too (What Rebate? March) Although you bring up a number of interesting points regarding unclaimed rebates and unused...
Letters to the Editor
UNCASHED CHECKS ARE THE REAL PROBLEM (What Rebate? March) I enjoyed your article on rebate issues facing promotionally active marketers and fulfillment...
Letters to the editor
MAKE DOWNLOADS UNIQUE(When Is Too Far, December) I loved the column. Thanks for having the [guts] to say it. As for your Digital Directive piece, I'm...
Letters to the editor
A gift enterprise, which is a scheme under which goods are sold for their market value but by way of inducement where each purchaser is given a chance to win a present or prize, is a lottery where the essential elements of a lottery are present. The essential elements are consideration (buying furniture), chance (Red Sox win) and prize (rebates)....
Letters to the Editor
Robert Crumb is right on target! It's tough to swallow. The truth of it is, our society despises most of the techniques real advertising does. Much of it is invasive and done in poor taste. Advertising has changed much in the same way that science fiction and horror movies have changed from the 1950s and 1960s. Nowadays those types of films have...
Crumb on Marketing
Editor's note: Want to know what the other side thinks? I received the following hand-written letter from legendary comic book artist R. Crumb in response...
Pomp and Circumstance
Experiential usually implies an event experienced by many. Wells Fargo's horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1...
Responsibility Counts
This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust....
A Word from Mom
Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes...
Letters to the Editor
RECONNECTING US Re: Frankel's Begets A Party (May, 2007) This is so long overdue! Thank you so much for the wonderful piece on the retirement of the Frankel...
Redesign Fan Mail
I really liked the change in the magazine. I had been toying with the idea of not renewing, but changed my mind due to the new design. ...
Reconnecting Us
Thank you so much for the wonderful piece on the retirement of the Frankel agency brand. You really captured the spirit so well. It was almost like you were a Frankelite! I don't know how you “got it” so quickly....
