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The Gray Line
Stimulus Package
Promotion gets its due in tough times...
The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing...
Letters to the Editor
Letters to the editor
Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It's actually quite cut and dried if you look at it. In the short term, marketers...
Faux Fraud
There's still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived...
Industry Voices
Opinions and ideas across brand marketing, retailing and the agency scene. To submit an opinion essay, email us.
Nutritional Standards
I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear....
More Opinions
Offer Multiple Prizes Instead of Just One
Beat the recession without breaking the bank...
Hip New Green Products are not Your Grandmother's Products—Or Are They?
Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there's no shortage...
Why Incentive Programs Survive Recessions
And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often...
Is now the Right Time to Leverage Social Media
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,...
Nutritional Standards
I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear....
Selling Out
For McDonald's, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front...
Fall of the Machines
Have you heard about the Netflix prize? The mail-order movie rental mogul is offering $1 million to anyone who can develop an online movie recommendation...
