Count Down to the Olympics...
With security at issue, Olympic sponsors dive in—cautiously.
Turf War
For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front....
Olympics Coverage
NBC Sees Big Jump in Olympics Merchandise Sales
NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago...
Spitz Profile Soars with Phelps’ Success
Memories of Mark Spitz’s seven gold medals in the 1972 Summer Olympics have been revived in marketers’ imaginations with Michael Phelps record-setting performance in Beijing. And Spitz is poised to cash in on that flood of nostalgia...
Johnson’s Makes Debbie Phelps Top Olympics Mom
As her son Michael is being touted as the greatest all-time Olympics athlete, Debbie Phelps has gained a prominent media profile and a title of her own: “Johnson’s Baby Mom of the Olympic Games.”...
Phelps Celebrity Donruss Card Value Skyrockets
While Olympic superstar Michael Phelps continue to collect gold medals in Beijing, the value of his celebrity Donruss trading card is soaring in online bidding....
Gold Medals May Not Spark Marketing Deals
Athletes who win Olympic gold in Beijing might not parlay their triumphs into lucrative marketing payoffs after the cheering stops....
McDonald's Ties Chicken Sandwich with E-Coupons
McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games....
Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing....
Coca-Cola Beams via Bluetooth in Beijing
Olympic sponsor The Coca-Cola Co. is offering its commercial content to millions of Beijing citizens and visitors via their mobile phones in a collaboration with the country’s largest Bluetooth media company...
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools...
Olympics Overrun by Commercial Interests: Report
Commercialism is compromising the principles of the contemporary Olympic Games, a report by the advocacy group Commercial Alert contends...
