October 1, 2008
Cover Story
Happy World
Okay, trivia buffs: What was the first movie property to appear in a McDonald's Happy Meal promotion? If you said the original Star Wars back in 1979,...
The Players
Legal Challenges
This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an...
Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition....
Opinion
Riding the Changes
Here in my adopted home of Chicago, long-standing traditions are facing change. Not only are both ball clubs given a good chance to get into the playoffs,...
Features
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events...
Promo's PRO Award Finalists 2008
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing...
Tactics
Compassion Fatigue
Online or in-store, any day in October you'll see pink lids, pink logos and pink symbols, all supporting the worthy breast cancer cause. This celebration...
Promoland
Top of Mind
If you find yourself standing behind a bald man sporting an Air New Zealand tattoo on his bare pate the next time you're on line at a U.S. airport, you're...
More Bang for the Marketing Buck
Lucky Wet International: The maker of lubricants, massage oils and other intimacy products has been able to tailor the same MySpace game to two different...
Air Support
On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the...
