Wendy’s, Dr Pepper Partner for Regional Music Promo

Select Wendy's restaurants are offering free music downloads with codes on specially branded Dr Pepper cups to tie in with the SXSW Music and Media Conference.

Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

People who visit participating Wendy’s restaurants in Texas, Oklahoma, Kansas and New Mexico and buy any large combo meal with a Dr Pepper will receive a code to download one free song from drpepperrocks.com. Visitors can use the codes to receive up to 33 songs through the promotion, which runs through Feb. 29.

The music promotion is part of Wendy’s and Dr Pepper’s sponsorship of the SXSW (South by SouthWest) Music and Media Conference scheduled for March 12-16 in Austin. Under the program, Wendy’s is featuring music downloads from established and emerging artists.

On the site, people can find artist biographies, tour dates and other information tied to the conference.

A sweepstakes at drpepperrocks.com offers 10 grand-prize trips to the music conference and lodging. Lesser prizes include SXSW hats, T-Shirts and Wendy’s gift cards.

Print ads, radio spots and online banners support the promotion. Brandmovers, Inc., a digital promotion agency, is managing the online portion of the campaign for Dr Pepper.