UCLA Signs with ISP Sports

The UCLA Department of Athletics has signed ISP Sports, a collegiate sports marketer, as its marketing agency effective July 1, 2005.

The work includes all sales and marketing opportunities associated with UCLA sports.

Beginning next summer, ISP Sports will manage and produce all signage and game promotions at university athletic events, along with the university's official athletic Web site, uclabruins.com.

Print advertising and the management of various athletic department publications such as game programs will be included beginning in fall 2006. Broadcast rights for radio and television will be added to the overall agreement at a later date as well.

UCLA is the 19th major NCAA athletic program to align itself with ISP Sports. Other schools that currently partner with the company include Auburn, Cincinnati, University of Central Florida, Georgia Tech, Houston, Marshall, Ohio, Southern Mississippi, Syracuse, Tulane, Vanderbilt, Villanova, Virginia Tech and Wake Forest.