Sunkist Adds Design Contest to Longtime Cause Program

Kid’s sell lemonade for a good cause in a Sunkist promo.

Sunkist is in its sixth year running a cause-marketing program that gets kids motivated to sell lemonade and donate the profits. New this year, Sunkist has added a social component, a Facebook page for kids to upload pictures of their stands and to enter for a chance to win prizes.

The plan is for kids ages five to 12 to decorate their stands themed to the charities they are supporting, as well as their own personalities. They can upload the design or photos of their stands and take a pledge.

The kids (and their parents) who posts the first 50 eligible stands will receive a T-shirt. Three grand-prize winners will be selected over the course of the campaign, which runs July through September, and will receive a $100 grocery gift card and a chance at matching funds for stand sales up to $500 for the charity of their choice.

"Take a Stand introduces kids to the world of philanthropy and what it means to give back," Claire Smith, a spokesperson for Sunkist Growers, in a release.

Since its inception, the Sunkist Take a Stand program has raised an estimated $3 million for charity by kids in every state in the U.S. and every province in Canada, the company said.