Schick Ties Tunes to New Women's Razor

Singing in the shower has just taken on new meaning.

To draw attention to its new razor, Schick Quattro for Women, Schick is offering codes for free music downloads on 150,000 packages of the new razors in a first-time partnership with Universal Music Enterprises.

The promotional packages hit stores shelves this month and include a code to access five free downloads available from the Universal Music Group digital catalog, which has more than 125,000 songs from nearly every genre of music. Packaging drives consumers to the Schick MusicShop at Quattroforwomen.com/tunestoshaveby for redemption. The four-blade razor launched in April.

In-store displays support. Colangelo Synergy Marketing, Darien, CT, handles.