P&G Solicits Ideas for Pringles Prints

Procter & Gamble is soliciting ideas to print on Pringles crisps.

P&G launched Pringles Prints in April with Trivial Pursuit Junior trivia questions printed directly on the potato crisps (April 8 Xtra). P&G collaborated with Hasbro, Inc., which owns Trivial Pursuit, on the launch.

P&G's latest effort asks consumers, via an e-mail to newsletter subscribers and on its Web site, to suggest topics for future trivia questions—such as "Presidential Trivia" or "Superheroes." Consumers submit their suggestions, then vote for their three favorite entries. There is no contest or compensation for entrants; all ideas submitted become property of Cincinnati-based P&G.

The top suggestions so far include "Bible Trivia," "Television Trivia," "Cryptograms" and "Dinosaur Trivia."