Sep 8, 2004 1:22 PM, By Betsy Spethmann
P&G Solicits Ideas for Pringles Prints
Procter & Gamble is soliciting ideas to print on Pringles crisps.
P&G launched Pringles Prints in April with Trivial Pursuit Junior trivia questions printed directly on the potato crisps (April 8 Xtra). P&G collaborated with Hasbro, Inc., which owns Trivial Pursuit, on the launch.
P&G's latest effort asks consumers, via an e-mail to newsletter subscribers and on its Web site, to suggest topics for future trivia questionssuch as "Presidential Trivia" or "Superheroes." Consumers submit their suggestions, then vote for their three favorite entries. There is no contest or compensation for entrants; all ideas submitted become property of Cincinnati-based P&G.
The top suggestions so far include "Bible Trivia," "Television Trivia," "Cryptograms" and "Dinosaur Trivia."
![]() |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
![]() |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
![]() |
Michael McKelvie Gift Cards and Reward Cards |
|||
![]() |
Bob Bell Tie-in Partnerships |
|||
![]() |
Dave Hunt Rebates |
|||
![]() |
Bruce Hollander Sweepstakes |
|||
![]() |
Joel Parent Interactive |
|||
![]() |
Become an Expert More Info |
|||
Promo Newsletters
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.












PROMO Premium & Incentives
PROMO Xtra







