Nike Signs Deal With First Korean NBA Player

Sports apparel maker Nike has signed a five-year sponsorship deal with Ha Seung-jin, the first South Korean player in the National Basketball Association.

Ha Seung-jin signs deal with Nike

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The contract deal was concluded in April but announced last week after the NBA draft. Nike will provide equipment such as basketballs, sportswear and sneakers, and incentives to Seung-jin in exchange for Seung-jin's participation in Nike events. The 19-year-old superstar was selected by the Portland Trail Blazers in the second round of the NBA draft.

Seung-jin's agency SFX brokered the deal. Financial details were not disclosed.


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