NFL QB Tom Brady is the New Face of Stetson

Tom Brady, the quarterback for the New England Patriots known as much for his throwing arm as for his good looks, is the new face of Stetson fragrances.

Brady has signed on to be the brand’s new spokesperson and to appear in a new ad campaign. The deal runs for two and one-half years.

Stetson, made by Coty, is the company's flagship men's fragrance brand.

A California-native, Brady defines the passion, pride and masculine spirit of the Stetson man, Coty said.

"His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character," said Coty Chief Executive Officer Bernd Beetz, in a statement.

TV spots debut in September supported by print ads.

The Stetson line includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.

Financial terms of this agreement were not disclosed. Coty has annual net sales of $2.9 billion.