Mar 19, 2008 6:01 AM, PROMO Xtra

NexCen Brands Names DiMuro CMO

Joseph DiMuro

NexCen Brands Inc. has named Joseph DiMuro as executive vice president/chief marketing officer, effective March 17.

In his new role, DiMuro will be responsible for developing and executive a comprehensive marketing program for NexCen’s brands, including The Athlete’s Foot, Bill Blass, Great American Cookies, MaggieMoo’s Marble Slab Creamery, Pretzel Time, Pretzelmaker, Shoebox New York and Waverly.

DiMuro, 43, recently worked as executive vice president and general manager at Sony BMG Entertainment where he managed TV, film, commercial-advertising licensing, digital/mobile-content platform development, new product and joint-venture initiatives and corporate/strategic business development. He also was president of Nickelodeon records and president and founder of Burgundy Records.

Prior to that, DiMuro worked at News Corp.’s 20th Century Fox Film in a variety of senior theatrical marketing, sales, distribution and licensing areas for the film, home entertainment and interactive business units. He also arranged branded entertainment deals for film, musical and TV content for Nike, Apple, Visa, Intel, Coca-Cola, Procter & Gamble, American Express, General Motors, Levi’s, Starwood Resorts, Frito-Lay and Verizon.


:: Renew / Subscribe to PROMO Magazine::
DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

 
A panel of professionals answers your questions. Submit your questions.
 
  Michael McKelvie
Gift Cards and Reward Cards


 
  Bob Bell
Tie-in Partnerships


 
  Dave Hunt
Rebates


 
  Bruce Hollander
Sweepstakes


 
  Joel Parent
Interactive


 
  Become an Expert
More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

Sponsored By:


Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Find me an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post a JOB OPENING



2007 Sampling Program Planner
Sponsored by IDR


Find me new PRODUCTS


Ask the EXPERTS


I need a GOOD READ


Browse Back Issues
Back to Top

Browse Back Issues

Browse Back Issues