News Briefs

WENDY'S INTERNATIONAL: has named Kerrii B. Anderson as the company's new CEO and president effective immediately. Anderson, 49, filled that role on an interim basis in April (PROMO Xtra, April 20, 2006). The company conducted a national search over the last six months before naming Anderson to the post. Anderson joined Wendy's in September 2000 as executive VP and CFO.

THE MOBILE MARKETING ASSOCIATION: released its latest guidelines today, its third revision. The guidelines are published by the MMA's Mobile Advertising Committee, which is chaired by Kim Olson of Sprint Nextel and Heidi Lehmann of Third Screen Media, along with members from wireless carriers, technology enablers, agencies and content providers. The committee was established in 2005 to create industry standard formats and policies as well as the guidelines.