News Briefs

HEINZ: has tapped into the football tailgating craze with 57 tailgating recipes, fun football facts and brain teasers, all packaged in a book called Touchdowns to Tailgating—The Red Book for All You Need to Know About Football, Food and Heinz Field. The book sells for $9.95 at most major outlets. A portion of the proceeds benefit the Sen. John Heinz Pittsburgh Regional History Center.

LABATT BLUE and LABATT BLUE LIGHT: are out with the Labatt Blue Hockey Cooler Bag, a promotional item launched in response to strong consumer demand, the company said. The bag is only available on Labattblue.com for $36.61.

JAKKS PACIFIC, INC.: has signed a licensing agreement with Marvel Enterprises, Inc. to develop and market pet products based on classic and movie Marvel characters, including dog accessories, cat accessories, pet food and pet tents. The agreement covers products marketed under JAKKS' new pet division, JPI. The products are expected to hit retail stores nationwide in the spring of 2006.