News Briefs

WAL-MART STORES: has launched a new line of urban apparel called "Metro 7" to target women 24 to 45. The clothing line, which offers lower-priced versions of trendy fashion in denim, velvet and silk, is rolling out in 500 stores. Print ads and online materials will support.

THE ASSOCIATION OF NATIONAL ADVERTISERS: last week unveiled a new logo and tagline, Leading the Marketing Community," at its annual conference. "The ANA has evolved into a powerful advocate for the marketing industry. ... The time had come for the leading marketing organization to re-brand itself to support its stronger and more focused approach," said Jim Speros, Ernst & Young CMO and former ANA Board Chairman, who presented the new logo and tagline at the conference.