News Briefs

SHOCK COFFEE: has "pimped" out two Hummers and will drive the streets of Las Vegas during the National Association of Convenience Stores show October 9-11 to taxi attendees to and from the airport, meetings and hotels along the strip. Shock-ettes (the brand's models) will drive the vehicles and offer Shock coffee to patrons.

BUENA VISTA GAMES: is bringing ABC's popular TV show Desperate Housewives to the PC with a new video game, Desperate Housewives: The Game. The game, now in stores, lets players play the role of a housewife who moves to Wisteria Lane and unlock scandals in the neighborhood. The game is rated T for teen and sells for $19.99.

FOSSIL, INC.: has teamed up with the National Football League (NFL) to design, manufacture, market and distribute an official NFL watch collection for men and women featuring all 32 NFL teams. Fossil's NFL collection will offer one to six styles for each club with each team's logo displayed on the dial with styles that vary in function. Each watch comes with a Fossil tin featuring the official NFL shield logo. Retail prices range from $80.00 to $120.00. The NFL Watch collection will be available nationwide at select department stores, NFL team stores, specialty sports stores and Fossil.com.