Oct 13, 2004 10:53 AM, PROMO Xtra

GENERAL MILLS: Minneapolis, has extended its contract for Boodle online coupons, which are distributed via 250 newspapers' Web sites. General Mills tested the service this summer via Boodle owner Consumer Networks, San Diego. It's "a way for us to reach a new group of consumers we may not otherwise reach through traditional promotional vehicles," said General Mills director of consumer price promotion, corporate coupon planning and development Karl Schmidt in a statement. He said General Mills expects redemption rates will be substantially higher than FSI coupons.

PREMIERE INNOVATIVE MARKETING GROUP: and the Florida Gator Radio Network have created a limited edition breakfast cereal, Florida Gator Frosted Flakes, that are being sold exclusively at Publix Supermarkets throughout Florida. The box is also a collectable keepsake for Florida Gator fans and delivers statewide exposure for the University of Florida in more than 100 supermarkets.

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