News Briefs

DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield account manager for the agency's Susan G. Komen Foundation client. Rayfield previously worked as director of sales for the Irving Convention & Visitors Bureau in Texas and was a regional manager of marketing and merchandising for Dooney & Bourke. Davie-Brown Entertainment is the entertainment consulting and activation division of The Marketing Arm based in Dallas.

IPSH!: the global mobile marketing agency, has expanded into Europe with the opening of its London office as a joint venture with Zulu, Omnicom's network of agencies in London. To handle European clients, campaigns and operation, ipsh! has hired Craig Patton as the managing director of ipsh's European division. ipsh! will also offer mobile media strategy, planning, buying and creative services through its new division FullServe-ipsh!, which launched in July.