News Brief

DENNY’S: has launched its Rockstar menu presented by Dr Pepper, a new offering created by top musicians, including the All-American Rejects, Taking Back Sunday, Plain White T’s and the Eagles of Death Metal. The Rockstar menu complements the restaurant’s Allnighter menu, which rolled out this year. It’s part of the casual dining chain’s goal to appeal to its late-night crowd from 10 p.m. to 5 a.m. The initiative also includes alternative rock music playing and servers wearing T-shirts and jeans instead of uniforms.


Commenting terms of use blog comments powered by Disqus

Videos

Research

Featured Research

Play Again

Online games used in promotions can range from the very simple to the most elaborate...

MORE

Webinars

Build your Brand with Email

Do you conduct sweepstakes, stage events or offer premiums and incentives?

MORE

White Papers

FROM THE MAGAZINE

November 2008

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Magilla Marketing

Back to Top