May 13, 2008 6:00 AM, PROMO Xtra

STEVE & BARRY’S: is teaming up with FremantleMedia Enterprises, the brand extension arm of FremantleMedia, to bring popular game show brands to the national apparel retail chain for the first direct-to-retail program. The apparel line will incorporate signature phrases and iconography from classic shows, such as “The Price is Right,” “Press Your Luck,” “Password,” “Match Game” and “Card Sharks. The collection is to launch nationwide in the fall with short-sleeved T-shirts for men, women and juniors. Potential expansion categories include sweatpants/athletic pants, jerseys, jackets, windshirts, shorts, hats, underwear, performance body wear, pajamas, onesies and accessories.

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