News Brief

HALLMARK: is offering virtual gifts on its Facebook page, one each day via its SocialCalendar, that can combined with a personal message and shared with friends. The limited-edition gifts are a fresh take on the classic 12 "days of Christmas."

HOUSE PARTY: has named serial entrepreneur Rishad Tobaccowala to its advisory board. Tobaccowala is a director of Vivaki, the interactive arm of Publicis, where he also works as resident futures and re-invention expert. He had been the CEO of Denuo. House Party specializes in activating and building word of mouth through experiential campaigns.