News Briefs

BURGER KING: has sealed a licensing deal with Crunch Pak, to market its BK Fresh Apple Fries, fresh-cut, skinless red apples sliced that resemble real french fries, in supermarkets beginning this fall. About 10,000 supermarkets will carry the product in their produce sections. A single serving will be available for approximately $1, and a larger package with multiple servings will be available for $4 to $5.

GENERAL NUTRITION CENTERS, INC.: has named Robert M. Kral to senior vice president of merchandising. He reports to Beth Kaplan, president and chief merchandising and marketing officer. Kral worked at Walgreens for 27 years, taking a brief hiatis in 2007 before returning to take this post.