NCH Aligns With Pinpoint for Coupon Security

NCH Marketing Services has formed an alliance with Pinpoint Data to jointly market and deliver coupon security services that help companies better protect their coupon investments. Under the deal, Pinpoint becomes NCH's designated supplier for coupon coding and verification services.

"While NCH's controls help protect clients during the redemption process, Pinpoint can deliver controls that help protect NCH clients against costly mistakes in the coding of their offers," said Lawrence Fox, a VP for Pinpoint Data, in a statement.

"Just one mistake in a coupon's bar code could cost companies thousands of dollars. I'm confident that Pinpoint will be able to help NCH's clients eliminate this unnecessary waste, so they can do even more with their promotional dollars," said Laura Yarashus, NCH's VP-product development in a statement.

Pinpoint Data helps companies create and verify bar codes in a number of different formats that are compliant with published GS1 US (formerly UCC) standards. The company is headquartered in Watchung, NJ.

Deerfield, IL-based NCH is a Valassis Company.

For more stories on coupons