Sep 1, 2004 12:00 PM

8/18

Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here's the Download on Back-to-School campaign gives 10 free song downloads to shoppers who spend $150 in one day at a Mills' mall.

Representatives were at the ready at organic-oriented supermarkets this month, handing out 50,000 samples of Silk live!, a new soy smoothie by Silk, along with a coupon.

Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids' trilogy Children of the Lamp, debuting this fall.

The U.S. Securities and Exchange Commission has notified Tyson Foods, Inc. that it may bring a civil action against the company for failing to properly disclose $1.7 million in payments to its former senior chairman Don Tyson.

Coca-Cola Co. has confirmed that president and COO Steven J. Heyer will leave the company Sept. 1. Media reports speculated that Heyer may be in discussions to join Starwood Hotels & Resorts Worldwide, Inc. in White Plains, NY, as CEO.

8/17

Procter & Gamble tucks in with a $50 million campaign — including a New York City pajama party and national sampling — to launch Tide with a touch of Downy.

Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend.

New Jersey's Travel & Tourism division confirmed Friday that it will pull television ads featuring Gov. James McGreevey and his family. McGreevey, along with his second wife and their two-year-old daughter, was the focal point of ads showing the Garden State as a place for families to vacation.

8/12

Toys ‘R’ Us is preparing to sell its global toy business and spin off its Babies ‘R’ Us division. The retailer will restructure its flagship global business to cut costs and improve cash flow to ready the division for possible sale. Toys ‘R’ Us will cut operating expenses by $125 million by fiscal 2005.

CoolBrands International, Inc. has filed a lawsuit against Weight Watchers International, Inc. and Well's Dairy, seeking $360 million in damages over an alleged breach of a licensing agreement.

The U.S. Senate passed legislation last month that would give the Food and Drug Administration authority to regulate the marketing and advertising of tobacco products.

Hyundai Hellas is supplying a fleet of 3,500 Hyundais to transport athletes, VIPs, officials and journalists attending the Olympic games, as part of its sponsorship agreement with the Athens 2004 Organizing Committee, valued at $19.9 million.

8/11

In celebration of the release of the paperback edition of J.K. Rowling's fifth Harry Potter novel, Harry Potter and the Order of the Phoenix, Scholastic is putting a $1 million marketing push behind the book.

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