Jul 1, 2004 12:00 PM

6/10

Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville Isdell, who assumed his post June 1.

World Wrestling Entertainment has chosen The Media Kitchen of New York City to be its media agency of record, the first in WWE's 22-year history. Billings are $8 million.

Procter & Gamble continued to cull shops in an agency review to consolidate promotions and marketing services for health and beauty care brands. At the same time, P&G named Ted Woehrle its first-ever VP-marketing for North America, effective July 1.

Office Depot will sponsor a national radio program starring Donald Trump, set to debut June 14 on 300 radio stations.

Home Depot will buy up to 24 Kmart stores in a deal worth as much as $365 million. Home Depot is expected to convert the stores “as quickly as possible,” per Kmart. The deal should be negotiated by mid-August.

Unilever NV will sell its stake in cosmetics and perfume maker Elizabeth Arden for $41.9 million.

6/8

Guild Group VP-Comptroller Phillip Liu last week pleaded guilty to embezzling nearly $1.4 million from the promotion agency.

Federal regulators have ruled that KFC can no longer claim that its fried chicken is compatible with a low-carb lifestyle.

FTC Chairman Timothy Muris said that his agency won't restrict food ads targeting children. He said debates on ad restrictions are “a distraction. There are a lot of things government can do, but getting kids to stop nagging parents [from buying things] isn't one of them,” according to news reports.

6/3

A federal judge has told Anheuser-Busch Cos., Inc. to pull ads from retail that target rival Miller Brewing Co. for being owned by South African breweries.

Arena Football League teams will soon be wearing Nike uniforms and other apparel via a deal reportedly worth $5 million.

Major League Soccer prodigy Freddy Adu celebrated his 15th birthday by inking a pitchman deal with Campbell Soup Co. Campbell also has signed a sponsorship deal with Adu's team, D.C. United.

Dr Pepper/Seven Up is set to introduce a low-calorie, vitamin-fortified carbonated drink that creates a new category for carbonated beverages.

6/1

AMP Agency is PROMO Magazine's 2004 Agency of the Year, based on solid campaign work and strong two-year revenue growth.

Harrah's Entertainment, Inc. is testing a new marketing program in its East Chicago, IL, location that lets casino employees market directly to gamblers on the gaming floor.

MasterCard International has signed a marketing contract with NY Mets shortstop Kazuo Matsui.

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