Volleyball Tour Signs on Four New Sponsors
The Association of Volleyball Professionals last week announced that
McDonald's, Gillette, Wrigley's and Nature Valley have signed on as
tour sponsors for the 2003 season.
As a part of the sponsorship package, Oak Brook, IL-based McDonald's
gets stadium signage, advertising on both the NBC and cable broadcasts,
billboards and the right to use all the marks and logos of the tour in
marketing activity.
Boston-based Gillette's Soft & Dri and Right Guard Xtreme become
the official deodorants of the AVP and will run commercials during
broadcasts. Gillette, Chicago-based Wrigley's Extra and
Minneapolis-based General Mills' Nature Valley will also receive
on-site signage and sampling rights.
The companies join title sponsor Nissan, as well as Bud Light,
Aquafina, Microsoft X-Box, Gatorade, ChapStick, Paul Mitchell Systems
and Wilson.
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