Swarovski Display Blooms for Mother's Day

Swarovski USA next week breaks a Mother's Day promotion for its crystal jewelry and giftware in 1,500 department stores and specialty stores.

Displays hit 1,500 stores

The effort centers on a "Mother's Garden" display that groups floral jewelry and gifts.

"Flowers are the top gift that consumers give their moms. That theme drives the display," said Bill McBrayer, chief creative officer for Concept One, the Westport, CT-based shop handling the campaign.

Display size is customized for stores. An incentive program for sales staff will award prizes to top-selling associates: two grand-prize trips to Gardens of Sedona spa in Arizona; five first prizes of the Daniel Swarovski signature couture product collection; and five second prizes of a year's subscription to the Bouquet of the Month Club. The effort runs through mid-May.