PROMO Xtra

Excerpts from our e-newsletter

8/17

Sears, Roebuck and Co. will consolidate its reported $640 million advertising account for Sears and its private-label brands at Young & Rubicam, Chicago, on Oct. 1.

Warner Bros. Consumer Products is bringing its Looney Tunes characters to life under a new partnership with Taubman Centers, Inc. to launch Looney Tunes-themed children's play areas in Taubman-branded shopping centers nationwide.

8/16

Sprint as signed on as the first wireless telecommunications sponsor of the National Football League. The deal begins with the 2005 season.

General Mills plans to bow three line extensions for Total cereal with TV, radio, print and sampling targeting the country's 76 million Baby Boomers.

SMS messaging is providing buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group.

8/11

The Produce for Better Health Foundation will update the name and logo of its 5 A Day For Better Health program to promote fruit and vegetable consumption more aggressively.

Anheuser-Busch promoted its top advertising exec, Bob Lachky, to the new post of executive VP-global industry development to improve A-B's image with industry groups and the public.

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