PROMO Xtra

Excerpts from our e-newsletter

6/16

Two New York judges last week dismissed two suits against D.L. Blair and The New York Daily News over a printing error in the newspaper's Scratch n' Match game.

McDonald's Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald's McKids brand.

6/15

Lexus has replaced Lincoln Mercury as the Official Vehicle of the U.S.Open.

Lipton is out with a sweeps that sends the winners on getaways to some of the nation's most popular national parks.

6/14

To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience.

Susan Spencer was been named the head of national promotions for DreamWorks Animation Consumer Products, effective May 23.

6/9

EMAK Worldwide has hired Jon Kramer as group president, a new post for the agency. Kramer had been CEO of J. Brown Agency; he resigned in August 2004.

Pepsi has transitioned its summer concert TV program to an interactive music-themed Web site in a partnership with Yahoo.

The Gillette Co. will auction off a chopper, designed around its newest razor, on eBay. The motorcycle is valued at about $250,000 and the proceeds of the sales will go to the National Prostate Cancer Coalition.

6/8

New Jersey yesterday became the latest state to move forward on addressing the epidemic of childhood obesity by banning the sale of soda and “junk foods” in its schools as of the start of the 2007 school year.

General Motors said yesterday that the struggling automaker would re-tool its sales and marketing strategies as part of a plan to make up for a $1.3 billion first quarter loss by its North America business unit.

Diageo, the world's largest liquor company, has agreed to buy the Bushmills brand from Pernod Ricard S.A. along with the option to acquire a wine business for $362 million.

6/7

Florida has modified its laws for game promotions, no longer requiring full rules in print ads for chance promotions. The move offers relief to marketers who avoided the state because of its rules.

Subway is ending its decades-old Sub Club program due to risks of consumer fraud and the company's desire to update the overall promotion.

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