PROMO Xtra

4/14

Kellogg Co. will buy Kraft Foods' $80 million fruit snacks business for $30 million.

Reebok had its first foray into video-on-demand interactive advertising this week.

Estée Lauder Cos. has signed former Gucci fashion designer Tom Ford to launch a new cosmetics line and fragrance products under Ford's name.

4/13

Honda, Verizon DSL, Coca-Cola and Universal Music are among some of the latest brands to sign on with a new agency that creates interactive video game ad networks.

In a deal reported to be worth $2 million, L'Oréal Paris has tapped Desperate Housewives actress Eva Longoria as spokesperson.

Heineken NV has restructured its top ranks including the departure of its CEO Tony Ruys in Oct. '05.

Long-time Ford Motor Co. employee Steve Lyons has been named group VP-North America marketing, sales and service, effective immediately.

4/12

Sony Corp. has signed a deal worth $305 million to be the official “Digital Life” partner of the Fédération Internationale de Football Association.

Miller Brewing Co. has named Tom Long, a veteran of Coca-Cola, as its executive VP and chief marketing officer.

Pfizer is set to debut a mouthwash promising to brighten smiles riding the coattails of its competitor Procter & Gamble, which just introduced its own version of the mouth rinse product.

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