PROMO Xtra

Excerpts from our e-newsletter

11/9

From Ad:Tech: If you're looking for kids eight to 15 years old, you better check the Internet, now the main communication channel for kids in that age group. Fifty-four percent of them predict that in five years they will be spending more time online than playing sports.

Procter & Gamble and Wal-Mart Stores continue to lead Cannondale Associates' annual PoweRanking survey, but non-food manufacturers and non-grocery retailers are edging higher in the ranks.

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.

11/8

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure.

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co.

Kellogg Co. will quit using a kids' print ad that touts premiums, rather than products. The ad came under fire for violating CARU guidelines.

11/3

Wal-Mart Stores are getting an early start with their holiday image advertising. This week it breaks a $150 million image ad.

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