PROMO Xtra

Excerpts from our e-newsletter

2/10

Donny Deutsch and his ad agency play a big role in tonight's The Apprentice, as the teams are challenged to create TV commercials for a new Dove body wash.

That loveable canine, Clifford the Big Red Dog, has returned to celebrate Valentine's Day touting a new PBS Kids special and a sweepstakes offering participants the chance to win one of 50 Clifford-themed packages.

2/9

After Diageo decided to reposition its consumer strategy and marketing department to focus purely on marketing, Mark Waller, the executive VP of the department, decided to resign to look for a broader U.S.-based role outside the company. His last day will be March 31.

Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the-cap promotion.

Saturn has signed on as presenting sponsor and the exclusive automotive sponsor of the Outdoor Life Network's winter games.

2/8

Procter & Gamble is set to launch its biggest marketing initiative for the year, with a $100 million push to introduce its new mouthwash product, Crest Pro-Health, which will debut at the end of March.

Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience.

ConAgra Foods last week agreed to pay $14 million to settle a lawsuit filed by shareholders who were disputing its accounting practices.

2/3

The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows — including The Apprentice and The Contender — to further leverage the company. The production company also announced a new show, called The Apprentice: Martha Stewart, which will mimic the original Apprentice series, but will be tailored to Stewart's brand identity.

Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year.

2/2

Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week.

Wedding planning company The Knot has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia.

M.A.C. Cosmetics has named Diana Ross as its Beauty Icon to represent a new line of cosmetics named after the music and film super-star.

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