7UP OFFERS CHANCE TO BE "OO7UP"

Starting next month with the Nov. 22 release of the James Bond film "Die Another Day," Plano, TX-based 7UP will launch an on-pack, instant-win promotion searching for "Agent 007UP." One grand-prize winner will receive a trip to London and a $25,000 debit card. Consumers can also win Agent 007 UP gadget packs that include a set of seven special-edition James Bond films, a set of three die-cast replicas of cars featured in "Die Another Day," portable DVD players, and an autographed movie poster.

Consumers can enter through entry forms on 12-packs and 2-liter bottles of 7UP, Diet 7UP, and Cherry 7UP. P-O-P supports. 141 Communicator, Chicago, handles.